Thursday, August 27, 2020

Teamwork and Organizational Behavior for McDonalds- myassignmenthelp

Question: Examine about theTeamwork and Organizational Behavior for McDonalds. Answer: McDonalds is one of the significant organizations in everywhere throughout the world in the food and drink industry. The organization is additionally known for its cooperation and initiative techniques for day by day business tasks. The case of collaboration of McDonalds in United Kingdom (UK) can be referenced in this circumstance. In UK, McDonalds advances successful collaboration with the assistance of giving preparing and observing to their representatives. McDonalds doles out their workers with troublesome employments so they become dexterous and this procedure gives incredible help to the achievement of the day by day business activities of McDonalds[1]. If there should be an occurrence of operational initiative, the case of Jim Skinner, the current CEO of McDonalds can be referenced as his inventive and imaginative authority process is the significant explanation for the achievement of McDonalds in UK. His acquainted Plan with Win activity has put accentuation on the significance of store tasks. His different foundation and skill has been useful persuade the representatives and make them submitted towards the hierarchical goals. As a piece of Mr. Jims initiative technique, he put enormous accentuation on the part of consumer loyalty as clients are the fundamental wellspring of income for the company[2]. It should be referenced that McDonalds has been engaged with different network improvement programs in UK. McDonalds has its free Franchisees for the advancement of instruction in networks. Moreover, McDonalds has been engaged with various football clubs, school groups, youth groups and junior associations everywhere throughout the UK to advance football in the networks. Aside from this, McDonalds has their litter watch groups that gather litters from the nearby networks of UK. Every one of these angles help to build the generosity of McDonalds in the country[3]. In the event of beneficent exercises in UK, McDonalds magnanimous work to help Ronald McDonalds Charitable House can be referenced. In this beneficent program, McDonalds has been giving home away from home to the families whose kids are under treatment in emergency clinics. The significant reserve of this cause originates from deliberate gifts. The UK clients of McDonalds give a large number of cash to help this beneficent activity of McDonalds[4]. In this way, from the conversation, it very well may be seen that the authoritative conduct of McDonalds is a significant power to expand the altruism of the organization. Every one of these angles make McDonalds one of the significant organizations in everywhere throughout the world. References How does McDonald's advance powerful group work?.What makes McDonald's, 2017. On the web. Web. 27 Sep. 2017. . Accessible: https://www.mcdonalds.co.uk/ukhome/whatmakesmcdonalds/questions/maintaining the-business/representatives/how-does-mcdonalds-advance powerful group work.html. Utilizing McD's Reach Giving Back to Communities :: McDonalds.Corporate.mcdonalds.com, 2017. On the web. Web. 27 Sep. 2017. . Accessible: https://corporate.mcdonalds.com/mcd/manageability/network/reinforcing communities.html. Newsroom.McDonald's UK, 2017. On the web. Web. 27 Sep. 2017. . Accessible: https://www.mcdonalds.co.uk/ukhome/Aboutus/Newsroom.html. What good cause does McDonald's help or work with in the UK?.What makes McDonald's, 2017. On the web. Web. 27 Sep. 2017. . Accessible: https://www.mcdonalds.co.uk/ukhome/whatmakesmcdonalds/questions/maintaining the-business/noble cause/what-good cause does-mcdonalds-backing or-work-with-in-the-uk.html.

Saturday, August 22, 2020

Of Human Bondage essays

Of Human Bondage papers Family, love, and kinships are a couple of the numerous vivid strings that are taken and woven into an embroidery of life. Each individual one meets in transit will impact the examples of that woven artwork. Each episode, be it grievous or lively, will control the van to take on new bearings. In view of this, William Somerset Maughams self-portraying novel Of Human Bondage offers the peruser a first individual point of view on the initial thirty years of a youthful keeps an eye on life. Philip Carey was brought into the world with a clubbed-foot. Numerous pundits accept that this birth imperfection resembled Maughams own issue with stammering. This debilitation went about as a reason for all the tension and hesitance that shadowed Philips life. As perusers, we shadowed Philip also, tailing him from youth in England, to adulthood in Germany, experiences in Paris, and back to a town on the British coast. Along with Philip, we were brought into a universe of negativity, enthusiasm, disdain, and the longing to become somebody more prominent. To start with, blamelessness ruled. As a young man who was simply stranded, Philip took everything in, not appreciating his circumstance. There was effortlessness in his considerations and naivete in his activities. He before long created reluctance about his clubbed-foot, in any case, when he was sent to an all young men school. He was unendingly embarrassed by his individual cohorts and was dealt with distinctively by the instructors. At the point when he accomplished something incorrectly, the educator would not stick Philip like he would some other miscreant since Philip was a disabled person. Having endured long stretches of disgrace and dejection, Philip was really appreciative to at last make a companion. Rose was extremely mainstream with the young men. He was cordial and offbeat, and Philip was regarded to have Rose treat him as an ordinary individual. There comes a period, tragically, in numerous companionships when one of the individuals included gets possessive. Philip go t envious of Roses... <!

Friday, August 21, 2020

How to Create or Assign and Delete Blogger Label

How to Create or Assign and Delete Blogger Label In any blogging platform we create new post and assign that post under various Labels or categories. In different Platform post labeling name it various, for example: in Google Blogger platform call Label, Similarly in WordPress it call Category. But the task are same, which is labeling the post. Google Blogger Platform Labels are a way to easily categorize your posts. This tutorial I have written for newbie who just begin their blogging journey. So hopefully it will help them for more clear understanding. For creating or assigning a Blog Label you have to create a new post first. And after complete the writing its time to label your Blog post. Recommended:Blogger Beginners: How to Publish Post on Google Blogger? How to create or assign Blogger Post Label? When you're writing a Blog post then in post writing panel clickLabelson right side under Post settings. Now write your desired label name. For example: You have written a Latest smartphone review. So you can label your post by Review label. Or if you want to name a Music album label you can write Dance. Label is nothing just writing a suitable word for assign it under a category. How to assign Blogger Post under multiple Label? It is not necessary that assigning post under one label. You can assign your Blog post under multiple label. To enter multiple labels you have to separate them with commas. For example: Your Music album already labeled under Dance and you can also add another label like Music. Simply you have to add a comma (,) between multiple labels. Finally click on Done button under Labels writing box. Should we re-label or re-write label name per post? Suppose you have labeled your post by various label but you may think you have to re-label or re-write label name per post, but this is not necessary. In Blogger Labels if you've used any Label name before then it will show up below of the Labels box like link. But you must be publish any post under those labels. So simply you can add label name by clicking on Label links and Blogger will add them to the post. How to Delete a Blogger label? If you think that you have mistakenly created a new label then dont worry, because you can remove that label. After publishing a Blog post under new Label Blogger index it in the below of Labels box. However to remove that label simply you have to Edit or enter into the post where you have created wrong label and click on clickLabelsfrom right side under Post settings. And Delete the label by using Backspace from your keypad. After that click on Done button and publish your post thats it your label will no longer available, it will be automatically removed. But if you have used wrong label on multiple posts then you have to go through the same process again and again. Recommended:Create a Beautiful Drop Down label How to Rename and Replace Blogger Label? Though many Blog user dont know that they can easily Rename and Replace Blogging Label with new label. To do this you have to read my Tutorial that will guide you to Rename and Replace your Blogger Label. Please click on below tutorial link for gaining further knowledge about Rename and replace Blogger label safely. Recommended:Add, Rename And replace Blogger label safely If you have still any more query then feel free to drop your query in our comment box. Thank you.

Monday, May 25, 2020

Essay on Comparison of Into My Heart and I remember I...

Comparison of Into My Heart and I remember I remember Both poems are about the past and are similar in many ways, but I remember, I remember seems much more upbeat about the past than into my heart A.E. Housmans poem describes the lost content of a speaker who is made unhappy when he realises the happy times he had when he was young are gone forever. In Thomas Hoods poem the speaker is also made unhappy when he is made aware that he can never re-visit those happy times he experienced as a child. They both explain the same idea in a different way; Into my heart makes its point in an obviously sombre way, but I remember I remember creates two moods: a happy and bucolic mood with images of his beautiful†¦show more content†¦The far country symbolises time rather than distance. It is a memory from a long time ago that is very different from the life that the speaker is now leading. The memories seem happy because the symbolic landscape is rural and idyllic. This landscape has hills, farms and spires, which suggest that the speaker once led a simple life, which is very different from the life he is now leading, and a life to which he can never return. I remember, I remember uses a childs perspective to represent the past: the little window where the sun came peeping in at morn, and he thought the fir trees dark and high were close against the sky because that is how gigantic they mu st seem, to a child who is not yet fully grown. Each stanza focuses on a different detail of his past, but they all use the same structure, in every stanza a pleasant memory is said, followed by how upset he is that he can never experience it again, in Fact he is so upset that he wants to die and there are many references to death in the poem: I often wish the night had borne my breath away! and [The] summer pools could hardly cool the fever on my brow! are just two examples. His memories are full of bright colours and natural imagery, the reds and whites, roses, violets and lilies, swallows, feathers, summer pools and fresh air, all help to make the speakers memories more vivid and fresh. The speakers memories areShow MoreRelated Pre-1914 Century Poetry Coursework Essay1672 Words   |  7 PagesPre-1914 Century Poetry Coursework In this piece of coursework I will be comparing love songs from six different poems by different authors. I will do ‘First Love’ by John Clare, ‘How Do I Love Thee?’ by Elizabeth Barret Browning, ‘A Birthday’ and ‘Remember’ both by Christina Rossetti, ‘When We Two Parted’ by Lord Byron and ‘Villegiature’ by Edith Nesbit. All these poems that I am going to be comparing are all written before the 20th century, in the early 1700’s and 1800’s era. Love isRead MoreThe Reader Essay892 Words   |  4 Pageshe  gcan ft remember to forget h (1Memento) as she is so deeply inlaid within his soul. Critically acclaimed as  gA formally beautiful, disturbing, and finally morally devastating novel. From the first page c [it] ensnares both heart and mind h ( Los Angeles Times), the novel tells the story of a young boy, 15, Michael Berg, through his own interior narration. He finds himself emotionally and sexually attached to a woman of over twice his age, Hanna Schmitz. She then breaks his heart by desertingRead MorePersonal Reflection Paper1371 Words   |  6 PagesInvidious comparison and vicarious traumatization are two things that most people will experience in their lifetime. I know for I personally have experienced both during my 28 years of life. Invidious comparison and vicarious traumatization can both be damaging to yourself and other people involved. That is why Id like to take the time to explain a few important topics on invidious comparison and vicarious traumatization, such as; how to stop invidious comparison, identify strategies that I currentlyRead More The Reader Essay882 Words   |  4 Pageshe ?gcan?ft remember to forget?h (1Memento) as she is so deeply inlaid within his soul. Critically acclaimed as ?gA formally beautiful, disturbing, and finally morally devastating novel. From the first page?c [it] ensnares both heart and mind?h ( Los Angeles Times), the novel tells the story of a young boy, 15, Michael Berg, through his own interior narration. He finds himself emotionally and sexually attached to a woman of over twice his age, Hanna Schmitz. She then breaks his heart by desertingRead MoreDescription Of The Poem Prologue 1225 Words   |  5 PagesPROLOGUE I dive to the ground, and dirt greets my face. Spitting soil from my mouth, I scramble into the nearby brush. Seven men sprint past me, their feet coming dangerously close. I exhale, stand up and quietly mutter, â€Å"Good, I lost them.† But just then, an eighth man, who was left behind sees me. â€Å"I’ve got sights on the boy.† The man snarls into his mic. Panicked, I sprint straight towards him; reaching the desired effect- confusion. I shove him hard, toppling the scrawny grunt, then sprintRead MoreThe Poem â€Å"Mother To Son† Was Written By Langston Hughes.1476 Words   |  6 Pages don’t sit down on the steps, and finds it’s kinder hard! (261) These words leave such a heart-felt message to all mothers who come across this sweet little poem. I can compare my life experiences with the essay â€Å"Mother to Son† because, I have a son, my life has not been easy, and I have also suffered great losses. To start with, I would like to begin with the introduction of my son Grayson Shayne Oliva. My son, Grayson, was born May,9 1998 and will be 19 in just a few days. Grayson is very kindRead More Night and Fog Essay591 Words   |  3 PagesFog I must say that this film is very traumatizing. There are some images in this film that will be burned and scarred into my mind for as long as I live. I have seen many holocaust films, but no one was as near as dramatic and depicting as Night and Fog. However I did like the theme of this movie. It is very sad but yet realistic. Our minds are murky and dull. We tend to only remember the important situation in our lives. Yet we don’t remember the importance of our own history. I say OUR historyRead More Analysis of William Wordsworths Lines Composed a Few Miles Above Tintern Abbey1065 Words   |  5 Pagesthat perhaps symbolizes a everlasting connection that man will share with its surroundings. Wordsworth would also remember it for bringing out the part of him that makes him a A worshipper of Nature; (Line 153). Five different situations are suggested in Lines each divided into separate sections. The first section details the landscape around the abbey, as Wordsworth remembers it from five years ago. The second section describes the five-year lapse between visits to the abbey, during whichRead MoreThe Theme of Love and Loss in Poetry Essay2011 Words   |  9 Pagespain for losing it at the same time. How Do I Love Thee? by Elizabeth Browning is about a woman analyzing how she loves her husband immeasurably. This was her last poem probably written for her husband. A Birthday by Christina Rossetti is a blissful poem about nature filled with fecundity, and packed with nature imagery. Remember is also by Christina Rossetti, but is completely reverse of A Birthday. Remember is filled with a lot of pain, and the poet is obsessedRead MoreTintern Abbey Essay1065 Words   |  5 Pagesperhaps symbolizes a everlasting connection that man will share with it#8217;s surroundings. Wordsworth would also remember it for bringing out the part of him that makes him a #8220;A worshipper of Nature#8221; (Line 153). Five different situations are suggested in Lines each divided into separate sections. The first section details the landscape around the abbey, as Wordsworth remembers it from five years ago. The second section describes the five-year lapse between visits to the abbey, during

Thursday, May 14, 2020

Privatized Prisons The Systemized Injustice Of America...

Paradise Valley Community College Privatized Prisons: The Systemized Injustice of America Shaelyn Ellershaw Frilot ENG102 2 May 2016 The United States is regarded as a country of innovation and progress. However, the prison and disciplinary systems in the U.S. fall short in several aspects. With the highest incarceration rate in the world, one might expect American prisons to be prepared for providing quality care and rehabilitation for inmates. Unfortunately, this is not the reality - with a growing number of privatized prisons, the quality of life for inmates and their families is dissipating. The U.S. prison system is in desperate need of reform; closing down private prisons will help in alleviating monetary pressure, reducing abuse reports, and lowering the rate of reincarceration in individuals. Prison reform should be seen as a priority, as nonviolent offenders are suffering far more than they should, and are purposely conditioned to be reincarcerated after their release. Private prisons are rapidly growing in the U.S. to keep up with a growing number of inmates. With the rising number of prisoners, prisone r abuse levels are also rising exponentially. This is due to the fact that private prisons are a booming industry that exploits prisoners for profits. Private prisons may seem beneficial at a glance; however, they enforce lax regulations and are notorious for overcrowding and â€Å"barbaric† conditions. Prisons should rehabilitate nonviolent offenders in

Wednesday, May 6, 2020

Conflict of Characters in Alice Walkers Everyday Use

In Alice Walkers Everyday Use† she creates a conflict between characters. Walker describes a family as they anxiously await the arrival of, Dee, the older sister of the family. When Dee (Wangero) comes home to visit Mrs. Johnson and Maggie, right away the readers see the differences in the family by how they talk, act, and dress. Dee has changed her name to an African name and is collecting the objects and materials of her past. Dee thinks that since she is in college she knows mores then the rest of her uneducated family. She is more educated and looks down on the simple life of her mother and sister. When Dee asks for a beautiful family heirloom quilt to hang on her wall, Mrs. Johnson finally denies her of this task. Mrs. Johnson finally sees that Dee does not want the quilt for the same purpose as Maggie does. Instead, Mrs. Johnson will give Maggie the quilt to keep her and her husband warm. The theme of the importance of heritage becomes clear at this point of the story. Th is theme is shown by Walkers use of conflict, irony, and symbolism. All throughout her short story she incorporates heritage. She describes it as a background feeling between family members, and African heritage to heirlooms that have been in the family line for generations. Dee the older sister takes her heritage for granted by only wanting her heirlooms for her educational purposes. The main conflict of the story is between Mrs. Johnson, Maggie and Dee. Dee arrives home and wants to take aShow MoreRelatedEveryday Use by Alice Walker: A Look at Symbolism and Family Values879 Words   |  4 PagesAlice Walkers â€Å"Everyday Use†, is a story about a family of African Americans that are faced with moral issues involving what true inheritance is and who deserves it. Two sisters and two hand stitched quilts become the center of focus for this short story. Walker paints for us the most vivid representation through a third person perspective of family values and how people from the same environment and upbringing can become different types of people. Like most peoples families there is a dynamicRead MoreDead Mens Path Literary Analysis1000 Words   |  4 PagesMany literatures have different conflicts that are rooted from one person. Then it evolves into multiple conflicts amongst others. â€Å"Dead Men’s Path† by Chinua Achebe shows a conflict between a headmaster name Michael Olbi and villagers. A garden at the school is blocking the path to a very special place. Where villagers go. â€Å"Everyday Use† by Alice Walker shows conflict between Mama, Dee, and Maggie. Dee wants to take the quilts away from her home, but Mama already planned to give the quilts to MaggieRead MoreAn Analysis of Alice Walkers quot;everyday Usequot; Essay929 Words   |  4 Pagesp An Analysis of Alice Walkers Everyday Usep Alice Walkers novel, The Color Purple, won the Pulitzer Prize in 1982. This novel, in addition to her short story collections and other novels, continue to touch the emotions of a vast audience. This ability, according to critics, has solidified her reputation as one of the major figures in contemporary literature (Gwynn 462). Born to sharecroppers in Eatonton, Georgia, in 1944, Alice Walkers life was not always easy. Her parents strived toRead MoreEveryday Use By Alice Walker1725 Words   |  7 Pagesmisrepresent it, especially the younger generations who just accept its presence. Alice Walker’s short story, â€Å"Everyday Use,† revolves around an African American family that consists of three women, who are very different from each other. The story begins with Maggie and Mama waiting in the yard for Dee, the main character, to visit from Augusta. Dee is the first person in her family to attend college, which creates distance and conflict between her family and her. The narrator, Mama, provides some backgroundRead MoreSymbolic References in Everyday Use by Alice Walker1848 Words   |  8 PagesSymbolism is the taking of an object big or small, and giving it something to stand for. It could be your everyday math symbols for addition, subtraction, division, and etc. Although math symbols are perfect examples of symbolism, there’s also objects that can be more than what they are. For example animals, Lions are known to be symbolized as strength, aggression, and assertiveness. Birds like doves are symbolized as love and peace. Colors are also held symbolically, for instance the color blackRead MoreConflict, Irony, and Symbolism in Alice Walker’s â€Å"Everyday Use†754 Words   |  4 PagesConflict, Irony, and Symbolism in Alice Walker’s â€Å"Everyday Use† In the short story Everyday Use, by  Alice Walker,  tension between characters is evident. When Dee arrives home to visit Mama and Maggie, readers can see the differences in personality between the three characters. Dee has changed her name to Wangero to get closer to her so-called â€Å"culture† and is collecting many objects of her past that she did not want before. On her mother’s savings for her, Dee is able to go to college and thereforeRead MoreEveryday Use By Alice Walker923 Words   |  4 Pagesevery day is a tale of conflict between society’s upper and lower class. While controversial in the real world, this notion is not far-fetched in the realm of literature. For example, Alice Walker’s short story â€Å"Everyday Use† shows prominent signs of tension between classes. When examined from a Marxist perspective, Walker’s characters in â€Å"Everyday Use† highlight how each class values items and how survival needs and socie tal expectations differ among classes. To clarify, Walker’s narrative focuses onRead MoreThe Importance Of Family Heritage By Alice Walker1100 Words   |  5 PagesSydney Elliott ENGL 102-52 Dr. Irmer February 25, 2015 The Importance of Family Heritage One of the most inspiring authors in American history is Alice Walker. Walker is the youngest child in a sharecropper family that found her overly ambitious and highly competitive (Walker 609). This gave her a strong fighting attitude, which allowed her to make positive changes in an extremely racist society. Unfortunately, when she was young, Walker was accidentally shot in her right eye with a BB gun whileRead MoreEssay on A Psychological Analysis of Alice Walkers Everyday Use883 Words   |  4 PagesA Psychological Analysis of Alice Walkers Everyday Use  Ã‚     Ã‚   The human mind is divided into three parts that make up the mind as a whole. These parts are necessary to have a complete mind, just as the members of a family are needed to make up the entire family. The use of components to equal a whole is often exercised in literature. Alice Walkers short story, Everyday Use, contains the idea of family and of the mind, therefore her work can be evaluated through psychological methods. ThroughRead MoreEveryday Use By Alice Walker1111 Words   |  5 PagesIn some stories, characters can face conflicts in their culture. Alice Walker highlights and distinguishes the dissimilarities and clichà © of country African American women with the actualities that make up their lives. Characterized by short, compound sentences, with long adjectives and use of literary elements, her style is eloquent conversational and authentic. Alice Walker’s short story, Everyday Use is stylistic, ironic and narrates profound interpretation of unique views and approaches to African-American

Tuesday, May 5, 2020

Hepatitis C Essay Example For Students

Hepatitis C Essay Hepatitis C : The Silent EpidemicIntroductionDid you know that over two hundred million people are infected with the Hepatitis C Virus (HCV)? Unfortunately it is true, and twenty five thousand more are infected each year. Out of these victims, three are acquaintances of mine. They are why I chose to research this Silent Epidemic. In this paper you will not only learn about the virus itself, but also ways to recognize and prevent it. The goal of this is to prevent the further spread of this disease, and furthermore to make you aware of your options if infected. StatisticsHepatitis C affects approximately 1.8% of the population in the U.S. This accounts for nearly 4 million people. And this number is only growing. It has been estimated that twenty five to thirty five thousand new cases are diagnosed each year. What is the Hepatitis C Virus?As you already know, the cells in the body respond to infection in many ways. One of these ways is inflammation. Hepatitis C is an inflammation of the liver. However, it does not affect the whole liver at once. The silent epidemic sneaks up slowly by causing damage to individual liver cells. This means, HCV progresses slowly over many years. How do you get Hepatitis C There are many risk factors that may lead to the spread the Hepatitis C Virus. In many cases symptoms are not visible until ten or even twenty years after the infection. Since treatments are based on the degree of infection, it is important to find this virus as soon as possible. Are you at risk? Ask yourself the following questions to find out!1.) Have you received a blood transfusion prior to 1992?2.) Have you had any solid organ transplants, such as your heart, liver, or kidney?3.) Are you on long-term kidney dialysis?4.) Are you a member of the healthcare field, in which you have had exposure to blood?5.) Have you ever used recreational drugs? (Needles? Cocaine Straws?)6.) Have you ever had high risk sex? (Anal? Multiple Partners?)7.) Do you have a tattoo or body piercing? 8.) Do you live with, or have regular contact with an infected person? If so, do you share nail clippers, razors, or toothbrushes?If you have answered yes to any of these questions, you are at a risk for having Hepatitis C. So now what can you do?Diagnosing Hepatitis CIf you feel you may have been exposed to Hepatitis C, it is important that you get tested at your earliest convenience. But how do they test for Hepatitis C? Serologic AssaysThe initial testing for Hepatitis C is through a Serologic Assay. This is a blood test that is examined for signs of the virus. There are two types, ELISA (Enzyme Linked Immunosorbent Assay) and RIBA (Recombinant Immunoblot Assay). ELISA is used most frequently. RIBA was created only as a backup test to ensure the results from ELISA were not a false positive. Unfortunately, these tests do not show the degree of infection in the blood. The results form these tests can be either a negative or positive. If the results are positive, you have been exposed to HCV, and more testing must be done. Qualitative HCV TestThe next tests that would be performed is known as a Qualitative HCV Test. This is also a blood test. This test checks f or Polymerase Chain Reactions, which is a specific way of looking for Hepatitis C Viral RNA. This tests shows whether, or not you actually have HCV infecting your system. If you do in fact, have HCV present in your body, it is necessary to properly identify the type. .u57044f5846c220e5a17a2eec44060b9e , .u57044f5846c220e5a17a2eec44060b9e .postImageUrl , .u57044f5846c220e5a17a2eec44060b9e .centered-text-area { min-height: 80px; position: relative; } .u57044f5846c220e5a17a2eec44060b9e , .u57044f5846c220e5a17a2eec44060b9e:hover , .u57044f5846c220e5a17a2eec44060b9e:visited , .u57044f5846c220e5a17a2eec44060b9e:active { border:0!important; } .u57044f5846c220e5a17a2eec44060b9e .clearfix:after { content: ""; display: table; clear: both; } .u57044f5846c220e5a17a2eec44060b9e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u57044f5846c220e5a17a2eec44060b9e:active , .u57044f5846c220e5a17a2eec44060b9e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u57044f5846c220e5a17a2eec44060b9e .centered-text-area { width: 100%; position: relative ; } .u57044f5846c220e5a17a2eec44060b9e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u57044f5846c220e5a17a2eec44060b9e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u57044f5846c220e5a17a2eec44060b9e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u57044f5846c220e5a17a2eec44060b9e:hover .ctaButton { background-color: #34495E!important; } .u57044f5846c220e5a17a2eec44060b9e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u57044f5846c220e5a17a2eec44060b9e .u57044f5846c220e5a17a2eec44060b9e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u57044f5846c220e5a17a2eec44060b9e:after { content: ""; display: block; clear: both; } READ: Pretty Woman Vs. Pillow Talk EssayGenotype TestTo identify the type of HCV in your body a Genotype Tests is performed. There are six different genotypes of hepatitis C. The three major genotypes are 1, 2, and 3. Seventy two percent of infected Americans are diagnosed with Genotype 1. Most others in the U.S. are type 2 and 3. By determining the Genotype, appropriate treatment can be decided upon. Doctors have been educated in the treatments that your genotype will properly respond to. Treatment of Genotype 1 is known to last approximately 48 weeks. Treatments of HCV will be discussed later in this report. Liver Health TestOnce you are officially diagnosed with HCV, there are many Liver Health tests that will help to determine how progressed the virus is. There are two major types of Liver Health Tests. ALTThe first tests is called ALT. ALT measures the level of Alanine Aminotransferase in your blood. ALT is an enzyme which is typically found in excess when the liver is damaged. These cells are produced in the liver and released into the bloodstream when there are too many of them. ALT testing is the most inexpensive way of monitoring the progression of HCV in your body. Liver BiopsyThe second test is known as a Liver Biopsy. A liver biopsy is when a sample is removed form the liver and examined under a microscope by trained professionals. This is a very important test to have performed because it rules out other formed of liver disease. This is done as an outpatient procedure and ultimately will determine the degree of damage to your liver. Liver biopsies are not incredibly painful for the patient. Two patients have helped me to further understand the procedure. A liver biopsy is preformed under anesthesia. There is a sensation of a hard, strong pressure at the spot where the liver tissue is removed. After the test there is not much pain. However, patients are extremely tired after the procedure. Stages of Hepatitis CThere are many stages of HCV. These stages range from initial to chronic, and are determined by a liver biopsy. The initial stage of Hepatitis C is known as acute HCV. Acute HCV occurs within the first six months of infection. During th is stage it is estimated that only twenty to thirty percent of patients experience signs and symptoms of the virus. These symptoms include extreme fatigue, weakness, loss of appetite, and jaundice. Some also experience abdominal discomfort, which is typically a sign of an inflamed or tender liver. If the virus is present in the body for more the six months it is considered to be chronic. Once the virus has reached the chronic stage it is important that you be treated as soon as possible. If the virus remains untreated you may end up with cirrhosis of the liver, liver failure, or liver cancer. It is even possible that you will die. Stages of DamageThere are four official stages of damage to the liver. These stages are determined by a liver biopsy. The first stage consists of liver inflammation and the presence of lymphocytes. In stage one there is no scarring of the liver. In the second stage fibrosis (scarring) has begun. By the third stage scar tissue begins to bridge. Bridging is when one area of scar tissue connects to other areas of scar tissue. Stage three also is distinguished by the liver reduced ability to remove toxins from the body. Due to this reduced function, jaundice, yellowing of the skin, may become visible. The blood flow through the liver is also greatly reduced during this stage. The fourth and final stage is very serious. By stage four, cirrhosis of the liver has begun. Cirrhosis is defined as the advanced scarring of the tissue. If HCV is not treated by stage four, death may occur. Treatment OptionsHepatitis C is the least known of the Hepatitis viruses. Treatments have just begun to be di scovered. Therefore, options are still not plentiful. Keep in mind there is no vaccination for the Hepatitis C Virus. InterferonInterferon is a protein which is constantly made by the body. Interferon is typically present in the flu. In excess it causes symptoms such as nausea, fatigue, and increased body temperatures (fever). However, when hepatitis is present in the body it destroys these proteins. Therefore, more must be injected to help fight this virus. Interferon helps defeat HCV in three ways. First it attaches to healthy cells, and helps them form becoming infected. Second, it helps the immune system to stop the Hepatitis C Virus from multiplying. Third, it helps the body to get rid of already infected cells. There are two types of interferon. The first type is alpha-interferon. This is injected three times a week. The second type is pegylated-interferon. This type of interferon is only injected once a week. Usually treatment lasts for 24-48 weeks. RibavirinRibavirin is a pi ll which is used along with alpha-interferon. It has been proven that this pill helps the alpha-interferon to work better. Patients who choose to take this pill are prescribed several pills a day. These pills must be take everyday along with regular alpha-interferon injections to positively affect the body. .u72e8ef41cd0fdf9395cde92e93d80f6e , .u72e8ef41cd0fdf9395cde92e93d80f6e .postImageUrl , .u72e8ef41cd0fdf9395cde92e93d80f6e .centered-text-area { min-height: 80px; position: relative; } .u72e8ef41cd0fdf9395cde92e93d80f6e , .u72e8ef41cd0fdf9395cde92e93d80f6e:hover , .u72e8ef41cd0fdf9395cde92e93d80f6e:visited , .u72e8ef41cd0fdf9395cde92e93d80f6e:active { border:0!important; } .u72e8ef41cd0fdf9395cde92e93d80f6e .clearfix:after { content: ""; display: table; clear: both; } .u72e8ef41cd0fdf9395cde92e93d80f6e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u72e8ef41cd0fdf9395cde92e93d80f6e:active , .u72e8ef41cd0fdf9395cde92e93d80f6e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u72e8ef41cd0fdf9395cde92e93d80f6e .centered-text-area { width: 100%; position: relative ; } .u72e8ef41cd0fdf9395cde92e93d80f6e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u72e8ef41cd0fdf9395cde92e93d80f6e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u72e8ef41cd0fdf9395cde92e93d80f6e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u72e8ef41cd0fdf9395cde92e93d80f6e:hover .ctaButton { background-color: #34495E!important; } .u72e8ef41cd0fdf9395cde92e93d80f6e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u72e8ef41cd0fdf9395cde92e93d80f6e .u72e8ef41cd0fdf9395cde92e93d80f6e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u72e8ef41cd0fdf9395cde92e93d80f6e:after { content: ""; display: block; clear: both; } READ: Earth Science EssayGoals of treatmentThere are two basic goals of HCV treatment. The first goal is to have a sustained virologic response. This means that the virus will remain at an undetectable in the blood for six or more months after treatment. The second goal is an improved histologic response. An example of this is the decrease of liver inflammation, and the reduction of scarring of the liver. ConclusionHepatitis C is a silent epidemic. There is no vaccination, and no cure. The only way to prevent the spread of this disease is to be aware of your surroundings, and practice a clean way of living. Although there is treatment for Hepatitis C, it is a painful disease in its later stages. If you feel you have been exposed, please, do not hesitate to have yourself tested. The Hepatitis C Virus is, and will remain, a threat to your life.

Thursday, April 9, 2020

3 Alternative Trucking Careers to Consider

3 Alternative Trucking Careers to Consider Have a truck driving career, but feel like a change? Sick of the solitude of the long haul and all the heavy lifting? Don’t feel like sitting in a cab for quite so many hours each day, but don’t feel qualified for anything else? Don’t stress. There are actually plenty of alternative careers for qualified truckers out there. You just need to get yourself in the game. 1. DispatchWhile you’d still need some training, who better than a trucker who knows the ropes to work dispatching loads? You’re familiar with the lifestyle and the lingo, and the ins and outs of hauling. Check with your current employer first, for ease of 401k, IRA, and health insurance transfer, then branch out.2. LoadingIf you don’t mind the heavy work and a probable pay cut (dock workers often make less than an OTR driver), you could easily get a more stable 9-5 kind of job- even at your own company- on the loading dock. You’ll be home a whole lot more, and could have a regular schedule for once.3. ManagementYou’ve thought of being an owner-operator, but you’re starting to feel even more ambitious. Why not step into the big leagues? Get yourself some educational training in business administration (try vocational schools and two year associates programs, or even online enrichment programs, to get some certification). A bit of business education combined with your existing experience and skills would make you an asset in trucking company management. You could work for an existing company, or even make it your goal to run your own someday. Either way, you’ll be out of one driver’s seat and into another.

Monday, March 9, 2020

Citizen Participation in the Budgetary Accountability

Citizen Participation in the Budgetary Accountability Introduction Citizens’ participation in the budgetary and financial processes is aimed at ensuring good governance, provision of public goods and general accountability1. There are three fundamental reasons behind the attempts to increase citizens’ participation in the matters of governance and policy-making.Advertising We will write a custom essay sample on Citizen Participation in the Budgetary Accountability specifically for you for only $16.05 $11/page Learn More First, civil society and non-governmental organizations (NGO’s) are increasingly calling for the participation of the stakeholders in political matters and policy-making decisions. Citizens are clamouring for access to information and the right to participate in local and national matters. In addition, the current democratic processes demand for open governance, transparency in policy decisions and open budgetary processes2. Second, reformist lawmakers and government officia ls, seeking to approve the authenticity and capability of the civil society in solving social-political and economic challenges, are increasingly supporting citizens’ participation. This is driven by both political and policy incentives. Direct subject support can give extra authenticity to help reformist governments modify budgetary needs3. Besides, coordinate investment guarantees a steady stream of data between the state agencies, natives and common society, hence lessens the cost of exchanging data.4. Reformist governments also advance participatory venues in light of the fact that this helps them to assemble a political base that may be actuated amid constituent procedures5. Last but not least, direct participation can help the policymakers monitor strategy execution at the local level, consequently improving the probability that governments strategy changes are actualized accurately.Advertising Looking for essay on government? Let's see if we can help you! Get y our first paper with 15% OFF Learn More By involving citizens in the budgetary processes both at the local and national level, the government can enhance its capacity due to extra mechanism to improve accountability6. Third, global organizations, for instance, the IMF and World Bank have been advocating for increased participation of citizens in policy decisions and budgetary processes. The main reason for this is to enhance the government’s capacity, which is progressively perceived to be essential in achieving long term goals and objectives. Direct citizen participation enhances state capacity by improving the quality of inputs at the same time letting citizens to play the role of a watchdog. Worldwide associations also support direct native investment as a method of engaging the common man and creating a compact social capital. The global organizations believe that citizens and civil societies can hold the government accountable for the use of public resour ces, hence ensuring that donor funds are used for the intended purpose7. An ongoing concept that cuts across these organizations is that they are looking for ways of designing institutions that can bring the citizens together in order to take part in solving key policy issues and governance challenges. Institutional planners have made an expansive scope of rules and strategies that address an array of societal and policy issues. In each case, they are trying everything possible to ensure that the government and citizens work together for a common good8. The citizen’s participation is highly regarded not because there are benefits linked to their full participation in the local and national matters, but it is supported because their increased participation can enhance the nature of governance and the general welfare of the people.Advertising We will write a custom essay sample on Citizen Participation in the Budgetary Accountability specifically for you for only $16. 05 $11/page Learn More For that reason, direct engagement of citizens is the best way of solving key policy issues and governance challenges9. Enhancing the quality of engagement is progressively entangled with attempts to advance straightforwardness in the working of governments and private sector. Transparency call for public officials to give prompt and relevant information that can be utilized by citizens and civil society10. In any case, transparency endeavours need to be connected to participation on the ground since the release of information is simply the initial step11. Direct participation is crucial since it guarantees a high level of transparency. In addition, it ensures that the criteria of choosing pertinent data and the schedule of its release are not left to the discretion of public officers. More extensively, collaboration is imperative so that the accessible data can be used to make elective arrangements and strategies. After all, lack of access to vital information in the context of disinterested or detached citizens and civil society will not bring about progressed government approaches and policy solutions12. Natives and common society represent the interest side of policy deliberation. Hence, they give elective answers to approach issues. The other side is represented by policies initiated by the government and international donors aimed at solving policy challenges. The demand and supply sides are models that were adapted to fit into the field of socioeconomic development. Therefore, in the wider scope of this essay, transparency will be conceptualized as what the regime needs to provide or avail to improve accountability.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the other hand, participation will be conceptualized as the activities that the citizens and civil society need to take part in so as to improve accountability13. Improved accountability calls for greater collaboration between state agencies, government officials, civil society and the general public. State authorities must be ready to permit their activities to be investigated by non-governmental organizations and civil society. Correspondingly, citizens and civil society must be prepared to dedicate their time and vitality to meticulously inspect the exercises of state.14. Accountability can be established when state departments and agencies are ready to be investigated to win public trust or gain a political mileage. In addition, governments may be ready to support transparency in those ranges where they accept that accountability would be politically beneficial, which implies that the public and civil society should put more pressure on the government to avail all the necessa ry information15. This essay will have two fundamental objectives. The first objective is to introduce a framework that can help to understand how citizens and civil society can participate in the budgetary process and other financial initiatives. The explanation behind presenting this framework is that it will explore diverse courses through which citizens and civil societies are integrated into key government decisions. The second objective is to apply it on the two countries to show how and why they have embraced diverse establishments and strategies. The second objective will attempt to establish the reasons and objectives behind the initiatives. Citizen Participation Citizens participate in a mixed bag of institutions. In law based administrations, citizens vote to choose delegates at neighbourhood, territorial, and national levels. Citizens might likewise vote in unique decisions, for example, submissions, plebiscites or reviews. In addition, citizens may influence elected lea ders by operating within certain establishments or engaging in activities such as campaigns, arranging appeal drives, and coming up with certain policy propositions. Therefore, participation is a progressing action in which residents work together to advance their interests16. As a matter of fact, there are numerous ways through which citizens can influence formal arrangements. They can make use of the institutions, court procedures and public protests to place their case on government officials. Petulant legislative issues have a tendency to be utilized more regularly by citizens who need access to open establishments or lack political representatives17. There are four principal aspects of the citizen participation process, namely: voice, scrutiny, voting and rescission. Besides the mentioned participatory venues, citizens can also utilize other venues such as, opinion through the ballot, controversial politics, campaigns and neighbourhood initiatives18. However, our emphasis will be on the ways through which citizens take part in budgetary accountability. This is represented by the four principal aspects of citizens’ participation. Voice refers to the capacity of citizens to communicate their thoughts, inclinations, and sentiments within and outside the institutions sanctioned by the government. At the highest level, citizens and civil societies can use this facet of participation to extend the scope of issues that are being tended to by the existing institutions. The issue can touch on specific policy problem. Public debates are some of the venues that can be used by citizens to express their voice. The formal gatherings permit citizens and civil societies to fortify their arrangements, as well as be incorporated in the prescribed networks19. On the other hand, scrutiny is the capacity of citizens to audit archives and data given by government institutions and agencies. These archives may incorporate policy proposals, contract negotiations, income ac cumulation, progressive execution of open work tasks, and project conclusion20. Citizens are required to have fundamental skills necessary for analysing and reporting the data provided by the government. When the citizens have the necessary skills to dissect government policies, their voice may be more focused and agenda-driven. The scrutiny procedure enables citizens to link up with the government and its partners on specific issues touching on government recommendations21. In some cases, citizens are given liberty to vote for government policy proposals. The votes can either be binding or consultative. A binding vote can either rebuff or approve policy proposals and, therefore, is the most powerful form of vote. A binding vote provides execution powers. On the contrary, a consultative vote is simply an opinion over the general proposed policy. It does not warrant a direct action. However, it can have a considerable impact on policy decisions, especially when the voting process is sanctioned by the government. Both binding and consultative vote calls for an establishment that can help in building residents voice and verifying techniques. Citizens and civil societies can be able to practice more robust, and informed voting only when the aforementioned condition is met22. Citizens and civil society can have the power to rescind government proposals, annual reports and audit reports. This power is a kind of vote, yet is different on the grounds that citizens and civil society are not voting in favour of particular strategy recommendations, but are dismissing government projects and operations. This is like the presidential veto, where the head of state can rebuff enactment of particular laws or policies. This kind of power clearly expands on voice and scrutiny. Citizens and civil society can make more use of this power to comprehend government policy proposals or activities. Veto power and voice can be useful in generating support both within and outside the pub lic domain23. In entirety, the four aspects of participation offer a means to evaluate how public institutions engage citizens and civil societies in the budgetary and fiscal processes. Citizens and civil societies have different powers in these institutions. Sometimes, citizens have the power to articulate their views and concerns, which is a vital development. In other cases, citizens are more involved in the implementation and monitoring process, which is likewise an imperative development. The four aspects of participation are the best examples of how the government, citizens and civil society interact or engage each other in matters of public interest24. The Civil Society The civil society is normally comprised of ordinary citizens, community heads, institutions that represent the people, professionals from different fields, socio-political movements, and non-administrative associations among others. These groups are very different from government officials. They have diverse f orms of authority, which is associated with their expertise and moral basis of their claims25. A standout amongst the most widely recognized political inquiries in participatory foundations is who are the genuine representatives of civil society?†. There is no simple answer to this question due to the diverse nature of civil society. Governments planning to create new institutions for engaging citizens need to place this question at the beginning of every dialogue as they create new establishments. As the administration tries to fabricate new establishments, it must address the following issues that have been with us since time immemorial: Should choices be in light of the tenet of the lions share? In what manner can the enthusiasm of the minorities, be dealt with? Should engagement be in light of individual or gathering premise? What are the essential skills required in order to participate in the decision-making process? When should the participating institutions concede to the opinions of experts or leaders? Do citizens have the power to sanction or reject government initiatives? Assuming this is the case, do these powers have a limit? Common citizens are most likely to be included in decisions made at local or sub-national level due to their broad knowledge of local affairs, but limited skills. They can help public officials make informed decisions when allocating local resources. Some of the initiatives sanctioned by the government to expand citizen participation include annual budget conference and communal projects. The mobilization can be done by community heads26. At the national level, more emphasis is placed on individuals with legal or technical expertise. As a result, these individuals are always involved directly in the budget implementation and monitoring process. They can participate in the budgetary process in two ways. First, they can take part in the local discussions, but their proposals and interests are transferred to the national s ummit. Second, they can articulate their ideas and interests in extremely wide terms, enabling them to be supportive of the general arrangement. Nevertheless, there can be a huge difference in the sort of voice exercised by citizens, from voting on the choice of particular items to general items that are of priority. The civil society and organizations representing the will and interests of the people normally take part directly in national-level policies and budget talks. Individual citizens are less likely to take part in national-level debates, but can take part in countrywide processes27. Case Studies Many regimes now engage nationals in policy decisions. To understand how governments engage their citizens in policy decisions, we will carry out a case study of two countries. In this case, the two nations are Brazil and Philippines. The selection of the two cases has turned out to be very fruitful since the two nations are currently using a wide range of programs to enhance trans parency, involvement and accountability. It is important to note that Brazil and Philippines are on the excellent path of reform, and this will help in comprehending the conceivable outcomes and parameters of progress. There are a number of significant similarities among the two nations that will be of great help in explaining why the two governments are increasing citizen participation and encouraging transparency. Each of them had a tyrant administration from 1960s to 1980s. They swung to law based governance in the late 1980s and have remained so until now. Moreover, the two nations have seen the resurrection of non-state actors, proclamation of the new constitution and advancement of devolution. Brazil: Citizen Participation in the Budgetary Accountability Major reforms in Brazil started with President Cradoso who expanded Brazil’s capacity to promote transparency and accountability through mass participation. He began by building institutions, privatising state-owned com panies and demanding a thorough clean up in the public sector. He also introduced the fiscal responsibility law, which provided a framework of spending government resources and mechanism for guaranteeing budgetary transparency28. In the past three decades, the country has expanded a number of participatory venues, which allows citizens to take part in an array of policymaking decisions. There are four fundamental institutions that permit citizens to take part in the budgetary process. These institutions include Public Policy Management Councils (PPMCs), Public Policy Conferences (PPC), Pluriannual Budget Planning (PBP), and Participatory Budgeting (PB). PPMC, PPC and PBP are embraced from the local to national level. However, PB is only adopted at the municipal level29. Participatory budgeting is a year-long process that brings together municipal official and citizens to decide over capital spending on the current and future projects. PB has been adopted by numerous municipalities a nd participants are mainly volunteers. The table below demonstrates PB programs between 1989 and 2012 in municipalities with over 50 thousand inhabitants. Over 50 percent of the PB cases were managed by workers unions, which highlight the role of politics in the adoption of PB. As a matter of fact, PB has attracted very many youths into political positions30. As already been mentioned, PPMCs are established at all levels of the government. Currently, the country has approximately 70000 councils at the district level. Generally, the council’s top seats are shared equally between the state and non-state actors. The council has the power to sanction or reject the budgetary process through a vote and, therefore, it has the veto power. Truth be told, PPMCs is being utilized as a condition by the administration for disbursing national resources. 31. The table below shows the explosion of PPMCS in the last decades. The increase in the number of councils is mainly attributed to the federal government that had made it mandatory for all public institutions and organizations to have a management council. However, some public institutions and organizations adopted it voluntarily32. Pluriannual Budget Planning (PBP) is a national level budgetary planning process introduced by President Lula da Silva. This was after a number of reports showed that the country had heavily invested in sub-national level programs and was lacking in national-level programs. Pluriannual Budget Planning, which is conducted yearly, was premised on the PPMCs’ model. The ministry of planning is tasked with the responsibility of providing all the pertinent data. It comprises of representatives from different sectors, including the civil society, private sector and state officials. The participants are directly involved in the budgetary process. However, there is no information accessible to recommend that the arrangements are actualized by the government33. Public Policy Conferences ( PPC) also known as the national policy conferences attract millions of participants. In the last 75 conferences, it has attracted more than 8 million participants. These conferences have given millions of Brazilians a platform to participate in the policymaking decisions. These conferences focus on a wide range of subjects, including transparency and social control, federal budgetary processes, human rights and many more. Nevertheless, the country’s expansive federal states make it very hard to establish the level of transparency and accountability in the public sector. However, the country‘s emphasis is to incorporate as many citizens in the budgetary accountability and transparency programs34. Philippines: Citizen Participation in the Budgetary Accountability Philippine is one of the countries with the greatest devotion in advancing citizen participation and transparency. The current president’s campaign platform was to stop corruption and destitution. By assoc iating corruption to all the problems facing the country, he drew attention to all the fundamental subjects of governance. Therefore, the core agenda of the current regime is tackling corruption, especially in the public sector. Importantly, the core elements of enhancing the quality of governance include direct engagement and giving more power to the citizens. Besides eliminating corruption in the public sector, the country’s reform agenda include establishments of new institutions that will generate new prospects to alter the pattern of public expenditure and ensure transparency and accountability35. Due to lack of high level state capacity and pervasive civil society as witnessed in Brazil, the Philippines used a diverse participatory strategy. They are less likely to adopt citizen-based strategies used in Brazil due to the disintegration of its social fabric and low capacity of its citizens. As a result, they are mixing citizen-based strategies, usually at the sub-nationa l level, with extensive engagement of civil societies36. The deliberate efforts of the Philippines government to increase citizens’ participation in the budgetary process and ensure accountability in the public sector include National Fund for Participatory Governance, Base-Up Budgeting, Budget Partnership Accord, Complete Disclosure Strategy, and Citizen Engagement Review37. Base-Up Budgeting was borrowed from Latin America. It involves engaging rural community movements and individual citizens in determining funds to be allocated at the local level. This leads to the creation of a local poverty reduction team to implement and monitor funded projects. The team comprises of the communal chiefs, state representatives and common organizations. Base-Up approach targets poor communities. As of 2013, more than 1100 poor municipal communities had adopted the approach with the government allocating in excess of $190 million for the projects38. Budget Partnership Accord brings togeth er agencies and the civil society in the preparation of the budget. This allows the government and the civil society to work closely in identifying priority projects. The civil society is also involved in the implementation process. Base-Up Budgeting and Budget Partnership Accord have been commended by the international community as the best methods of empowering citizens39. National Fund is a stipend given by the Treasury to non-state actors to bolster cooperation of subjects and the administration in national matters. As a result, the civil society acts as intermediate finance managers40. On the other hand, Complete Disclosure Strategy is a reward system exemplifying all facets of accountability and transparency at the local government units. It requires full disclosure of information to the public. In order to advance this, the administration has dispatched an online entry where all the administrative data can be accessed by the citizens. 41. To wrap things up, the Citizen Engage ment Review is an institutional body that unites intrigued nationals and state authorities. This body enhances access to government information necessary for the implementation and evaluation of the budget process42. Comparing and evaluating the two cases The programs aimed at increasing citizens’ participation in governance and accountability in the Philippines have created two changes. First, more citizens are joining state-approved institutions to play some part in governance and decision making. Second, the government has increased the number participatory institutions to promote citizen’s participation in the local and national affairs, particularly in the budgeting and fiscal processes. However, in comparison to Brazil, Philippine is still lagging behind with respect to structural foundations that support citizens’ participation and accountability. This means the country is more likely to make significant policy changes in the near future. The disparity is attributed to the fact that the Brazil’s reform process started like three decades ago, whereas the Philippines process has only lasted a decade. In addition, Philippines lack high level state capacity and pervasive civil society. Lastly, the country is less reliant on experts owing to the fact that the government’s main agenda is citizen empowerment. As a result, it employs mixed strategies that incorporate citizens at the sub-national level and civil societies at the highest level. Conclusion From the analysis of the two countries, it is apparent that four facets affect citizen’s participation in the budgetary process. The first factor is the political will of the existing regime. The second factor is the organization of the civil society. The third factor is the state’s capacity. The last factor is the path of policy reforms. Citizens and the civil society can either support or challenge government decisions. As a result, citizens and civil society ca n work together with the government, but also hold it to account for public resources. The citizen participation process is based on four principal aspects, namely: voice, scrutiny, voting and rescission. The Brazilian process incorporates all the four aspects. However, the Philippines do not have the veto power. Nevertheless, whatever the methodology utilized, the fundamental target is to expand resident support and enhance straightforwardness and responsibility. The participatory initiatives in Brazil and Philippines are mainly driven by politics and reform agenda. Even though non-state actors have played a role in pushing the two governments to expand citizen participation, there is no evidence to suggest that they have been pushed by international organizations. Bibliography Alt, J. E. Lassen, D., ‘Transparency, Political Polarization, and Political Budget Cycles in OECD Countries’, American Journal of Political Science, vol. 50, no. 3, 2006, pp. 530–50. Avr itzer, L., Democracy and the Public Space in Latin America, Princeton University Press, Princeton, 2002. Carltz, R., Improving Transparency and Accountability in the Budget Process: An Assessment of Recent Initiatives, University of California, Los Angeles, 2013. de Renzio, P. Masud, H., ‘Measuring and Promoting Budget Transparency: The Open Budget Index as a Research and Advocacy Tool’, Governance, vol. 24, no. 3, 2011, pp. 607–16. de Renzio, P. Angemi, D., ‘Comrades or Culprits? Donor Engagement and Budget Transparency in Aid-Dependent Countries’, Public Administration and Development, vol. 32, no. 2, 2011, pp.167–80. Ferraz, C. Finan, F., ‘Exposing Corrupt Politicians: The Effects of Brazil’s Publicly Released Audits on Electoral Outcomes’, Quarterly Journal of Economics, vol.123, no. 2, 2012, pp. 703–45. Fung, A., Mary, G. David, W., Full Disclosure: The Perils and Promise of Transparency, Cambridge Universit y Press, 2007. Gianpaolo, B., Heller, P. Silva, M., Bootstrapping Democracy: Transforming Local Governance and Civil Society in Brazil, Stanford University Press, Stanford, 2011. Hunter, W., ‘The Normalization of an Anomaly: The Workers’ Party in Brazil’,  World Politics, vol. 59, 2007, pp.440–75. IMF, Code of Good Practices on Fiscal Transparency, International Monetary Fund, Washington, 2007. Magno, F., Country Report: The Philippines, Global Initiative for Fiscal Transparency, 2013. McNulty, S., Voice and Vote: Decentralization and Participation in Post-Fujimori Peru, Stanford University Press, Stanford, 2011. Montero, A. P. David, J.S., Decentralization and Democracy in Latin America, University of Notre Dame Press, Notre Dame, 2004. Wampler, B., Participatory Budgeting in Brazil: Contestation, Cooperation, and Accountability, Pennsylvania State University Press, Pennsylvania, 2007. Wampler, B., Participation, Transparency and Accountability, Globa l Initiative for Fiscal Transparency, 2013. Footnotes 1 J. E. Alt D. Lassen, ‘Transparency, Political Polarization, and Political Budget Cycles in OECD Countries’, American Journal of Political Science, vol. 50, no. 3, 2006, p. 531. 2 B. Gianpaolo, P. Heller M. Silva, Bootstrapping Democracy: Transforming Local Governance and Civil Society in Brazil, Stanford University Press, Stanford, 2011, p. 5. 3 R. Carltz, Improving Transparency and Accountability in the Budget Process: An Assessment of Recent Initiatives, University of California, Los Angeles, 2013, p. 28. 4 Carltz, p. 32. 5 Alt Lassen, p. 541. 6 P. de Renzio H. Masud, ‘Measuring and Promoting Budget Transparency: The Open Budget Index as a Research and Advocacy Tool’, Governance, vol. 24, no. 3, 2011, p. 609. 7 P. de Renzio D. Angemi, ‘Comrades or Culprits? Donor Engagement and Budget Transparency in Aid-Dependent Countries’, Public Administration and Development, vol. 32, no. 2, 20 12, pp.170. 8 IMF, Code of Good Practices on Fiscal Transparency, International Monetary Fund, Washington, 2007, p. 13. 9 B. Wampler, Participation, Transparency and Accountability, Global Initiative for Fiscal Transparency, 2013, p. 98. 10 L. Avritzer, Democracy and the Public Space in Latin America, Princeton University Press, Princeton, 2002, p.11. 11 Ibid. 12 Carltz, p. 35. 13 Ibid. 14C. Ferraz F. Finan, Exposing Corrupt Politicians: The Effects of Brazil’s Publicly Released Audits on Electoral Outcomes’, Quarterly Journal of Economics, vol.123, no. 2, 2008, p. 707. 15 W. Hunter, ‘The Normalization of an Anomaly: The Workers’ Party in Brazil’, World Politics, vol. 59, 2007, p.453. 16 A.P. Montero J.S. David, Decentralization and Democracy in Latin America, University of Notre Dame, Notre Dame, Press, 2004, p.7. 17 B. Wampler, Participation, Transparency and Accountability, Global Initiative for Fiscal Transparency, 2013, p. 102. 18 S. McNulty, Voice and Vote: Decentralization and Participation in Post-Fujimori Peru, Stanford University Press, Stanford, 2011, p.6. 19 McNulty, p. 8. 20 Ibid. 21 McNulty, p. 9. 22 Ibid. 23 B.Wampler, Participatory Budgeting in Brazil: Contestation, Cooperation, and Accountability, State University Press, Pennsylvania, 2007, p. 28. 24 Wampler, p.30. 25 Gianpaolo, Heller Silva, p. 7. 26 Ibid. 27 Gianpaolo, Heller Silva, p. 10. 28 B. Wampler, Participatory Budgeting in Brazil: Contestation, Cooperation, and Accountability, State University Press, Pennsylvania, 2007, p. 19. 29 Wampler, p. 20. 30 Wampler, p. 21. 31 Gianpaolo, Heller Silva, p. 65. 32 Gianpaolo, Heller Silva, p. 67. 33 Wampler, p. 106. 34 Wampler, p. 107. 35 F. Magno, Country Report: The Philippines, Global Initiative for Fiscal Transparency, 2013, p. 3. 36 Magno, p. 4. 37 Wampler, p. 113. 38 Wampler, p. 114. 39 Magno, p. 4. 40 Wampler, p. 115. 41 A. Fung, Mary David, Full Disclosure: The Perils and Promise of Transparency, Ca mbridge University Press, 2007, p. 7. 42 Wampler, p. 116.

Saturday, February 22, 2020

Radiation Essay Example | Topics and Well Written Essays - 500 words

Radiation - Essay Example Finally, I could be exposed to radiation from radio nuclides ingested into the body through food, say from crops that might have taken up radioactive isotopes from the ground or soil as noted by the US Environmental Protection Agency, EPA (2012). Therefore, both natural and artificial objects could expose me to radiation. Exposure to radiation poses adverse health effects, particularly when the duration of exposure is elongated and the intensity of radiation is high. Radiation could cause cancer as tissues get exposed to radioactive elements. Secondly, when foetuses are exposed to radiation, birth defects could occur which include smaller brain size or head, mental retardation or poorly formed eyes. Finally, radiation, particularly ultraviolet radiation from the sun, causes cataracts which are the leading cause of blindness (Nadakavukaren, 2011). The sievert, Sv, is the unit of radiation weighted dose which measures the harmful potential of radiation based on the type of radiation and also the sensitivity of the body organs and tissues involved. 3. Imagine that the LADWP decided to build a power plant on the vacant land at the northwest corner of Lassen and Zelzah.   For the purposes of this exercise, they are considering one of the following three options: a coal power plant that employs 100 people, a solar plant that employs less than ten full time employees, or a nuclear power plant that produces three times the amount of energy as the other two choices. Provide 9 full sentences describing the pros and cons of the proposed options.   Focus on the environmental health issues and include at least 2 statistics in the response. The argument should be balanced and incorporate factual material from at least 3 journal articles from the database link noted above. Should LADWP opt to build a coal power plant, they could benefit from its widespread availability which further protects the environment from the pollution that could result from its transportation had it

Wednesday, February 5, 2020

The Concept of Resilience Essay Example | Topics and Well Written Essays - 4250 words

The Concept of Resilience - Essay Example As the report stresses resilience plays a major role in the provision of vital ideologies that would emancipate any form of organization from ills, consequently, create a milieu whereby sustainable development would be achievable. It is important to focus on the issue of vulnerability in the context of resilience and development. Vulnerability cannot be alienated from the issue of resilience. Vulnerability to a social issue, leads to the need to devise methods by the concerned countries to come up with methods that would allow them fit in their current situations, either through finding a solution of coming out of the problem undyingly. This paper declares that contemporary studies focus mostly on vulnerability and the implications; it has had on the resilience capacity of the concerned states. In relation to this concept, Oslon indicates that, for communities to survive in today’s tough situations, an understanding of resilience and vulnerability cannot be escaped. An application of resilience machinery would be beneficial for assistance of alleviating vulnerabilities in the society. If a country is able to maintain its systems and its populace despite, the pressures imposed on them, it would be justified to argue that, the country has developed and sustained resilience. In essence, resilience can be defined as, the aptitude of a state to deal with hard-hitting situations in the country. The capacity to recuperate from such tough situations, whether natural disasters, poverty or inflation, may be indicated as resilience adapted systems.

Tuesday, January 28, 2020

Developing An Online Media Strategy Annotated Bibliography Marketing Essay

Developing An Online Media Strategy Annotated Bibliography Marketing Essay This article presents the thoughts that for business owners, having a Web site is no longer the one thing necessary for a successful online presence. Engaging customers through social and interactive features is fast becoming the new standard. These days, Internet marketing requires a coordinated, branded, cohesive approach. Internet marketing efforts yield little value if you cannot measure the results. The author discusses the various ways to find where a firms traffic is coming from, and more importantly, on which page it goes away. Sometimes people want to do business with you, but leave your Web site because they are confused. Determining your biggest exit pages allows you to refine their content until more people are converting to suspects, prospects and finally customers. Continue to work on improving your Web site by implementing a cohesive Web strategy and taking advantage of many elements to reach potential customers in whatever part of the Web they use. The costs are small and the profits large (Altschuler, 2009). This article was helpful by giving advice on how to choose web-based strategies to grow a business in size and reputation. Andrewes, J. (2006). Developing an online press office for Cardiff Council: Principles of excellence. Journal of Communication Management 10(2), 156-173. Retrieved from Emerald database. This article discusses the development of an online press office at Cardiff Council in the United Kingdom. It presents an analysis of key issues of public relations theory as they apply to the provision of an online press office. This is supported by a survey of journalists who have used Cardiffs media service and enhanced by assessment of examples of existing best practice across local authorities in the UK. Andrewes states that there has been a considerable volume of work published on general internet usability and principles for communications, but there is little guidance for Public Relations practitioners on how to apply communications principles and best practice specifically to electronic communication with the media and none at all for local government. Indeed general media relations guidance for local government does not yet even take account of the advent and impact of the internet, with most recent publications dating back ten years or more (Andrewes, 2006). This article w as helpful in discussing the need for PR practitioners to have a framework for the creation of an online media service based on public relation practices. Barson, D. (2009). Leveraging Social Media to Grow Your Beauty Brand. Global Cosmetic Industry, 177(10), 22-23. Retrieved from Business Source Complete database. This article discusses the need for a good social media plan. Such a plan can drive sales and build consumer relationships. The author believes that when creating the plan certain rules must be followed, not the least of which is maintaining brand image. Companies worldwide as well as those within the United States are utilizing social media to present their firms to an ever-growing connected world. Whether creating business pages on Facebook or sending out promos in 140 characters or less on Twitter, marketers are turning to the Web to both drive sales and build consumer interaction for long-term success. As the world of technology changes, businesses must adjust with the times and online media is a fascinating and effective tool for building a brand (Barson, 2009). Berman, S. J., Abraham, S., Battino, B., Shipnuck, L., and Neus, A., (2007). New business models for the new media world. Strategy Leadership 35(4), 23-30. Retrieved from Emerald database. This article attempts to examine the conflict between new and traditional media and explore future industry competitive scenarios. Four primary business models are identified traditional media, walled communities, content hyper-syndication and new platform aggregation. The research also found evidence of another developing conflict that it calls the media divide. The new media world has arrived. Its a wild frontier market where youthful demographics are the prize and tech-savvy adventurists lead the way. In this digital gold rush, Internet successes such as YouTube and MySpace, and their associated audience growth rates, are the envy of broadcast TV and the rest of the entertainment establishment (Berman, Abraham, Battino, Shipnuck, Neus, 2007). To examine the clash between new and traditional media and explore future industry scenarios, the authors conducted a study that included interviews with leaders of media companies and an in-depth analysis of the factors that are shaping th e industry outlook. This article was helpful in highlighting two polar-opposite trends that mark the conflict between new and old media. Bohi, H., (2010, January). To Tweet, or Not to Tweet? That is the question. Alaska Business Monthly 26(1), 80-81. Retrieved from Business Source Complete database. This article discusses the popularity of social media marketing and networking and the mania surrounding the top media channels Twitter, Facebook, MySpace, LinkedIn, YouTube, Flickr, blogs and other online communities. On Facebook alone, there are more than 300 million active users who are 35 or older and 50 percent of these log on daily. More than 8 billion minutes are spent on Facebook every day, worldwide. Twitterholics have more than 18 million followers and that number is expected to hit 26 million over the next year (Bohi, 2010). Social media marketing includes using social networks, online communities, blogs or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Although well-written, informative, and entertaining content remains critical, the difference between this method and older marketing tactics is social media is about engaging the customer, not simply giving them a sales pitch. This article provides insight into the many choices of social media marketing. Brown, L., Gallagher, S.M., and Brown, C. (2008). How CEOs can promote a strong market culture. Strategy Leadership 36(5), 28-33. Retrieved from Emerald database. This article presents recommendations for executive priorities, focusing on changes in the realm of culture. The authors believe that corporate culture, if correctly aligned with the external environment, is the key to long-term organizational success. The paper aims to explain how CEOs can take an abstract concept like culture, visualize it, and take steps to harness its power to create enduring competitive advantage in the marketplace. The authors hypothesize that a strong market culture exhibits high ratings on six dimensions of corporate beliefs and behaviors related to: customer insight, competitor awareness, collaborative approach, criteria for decisions, CEO leadership, and a deep organizational commitment and contribution of all functions to creation of superior value for customers. A market culture is defined by: (1) how the overarching culture of a business focuses attention on markets, (2) the skills a business uses to create value for customers, and (3) the level of belie f that the ultimate purpose of the business is to create superior customer value, profitably (Brown, Gallagher, Brown, 2008). This article was helpful in discussing specific steps for leaders to take to foster growth in each dimension. Fjeld, K. and Molesworth, M. (2006). PR practitioners experiences of, and attitudes towards, the internets contribution to external crisis communication. Corporate Communications: An International Journal 11(4), 391-405. Retrieved from Emerald database. This paper aims to promote better understanding of how the internet is used as part of crisis communication. Today the web plays a significant role in disseminating information and that online communication allows organizations to achieve multi-level communication. The paper reports on data collected from in-depth interviews with ten senior Public Relation practitioners in order to understand their experiences and attitudes. The article identifies a range of attitudes of executives, formed by recent experience. Although generally preferred, two-way communication with stakeholders is not always practical. This, along with their preference for existing approaches, and ignorance about the internet formed their views about online communication. The result was that some regarded the internet as inferior in terms of its ability to achieve traditional tasks and because of its potential for undesirable dialogue. When the web was acknowledged as useful it tended to be considered as supplement ary to existing approaches. There was little recognition of the need for online dialogue (Fjeld Molesworth, 2006). This paper was helpful in articulating a range of positive and negative attitudes towards the use of the internet for crisis communication, based on the experiences of senior PR practitioners. Getting the social media on your side: Marketing specialists must embrace the world of technology. (2010). Strategic Direction 26(2), 6-7. Retrieved from Business Source Complete database. This article discusses the immediacy of the Internet and the effect it can have on a company and its relationship and reputation with its various publics. The authors use this article to explain that businesses ignore the power social media can exert at their peril, and must learn how to embrace them positively. The social media encompass an exceptionally wide path, combining everything from social networking sites such as MySpace and Facebook to business networking sites, Podcasts, news delivery sites and collaborative websites such as Wikipedia. They offer a huge challenge to companies which have been used for so long to coordinating and controlling their promotional efforts through such established, traditional channels as public relations, advertising, personal selling and direct marketing. Social media have brought into the mix a wide range of online, word-of-mouth forums which now play a massive part in influencing consumer behavior (Getting Social Media, 2010). This article wa s helpful in discussing how managers have lost control over the way information reaches the public while simultaneously giving ways traditional communication can be used to develop new strategies. Gurau, C. (2008). Integrated online marketing communication: implementation and management. Journal of Communication Management 12(2), 169-184. Retrieved from Emerald database. This article discusses the particularities of integrated marketing communication (IMC) in the online environment. Both secondary and primary knowledge are examined in order to identify the various meanings of the integrated online marketing communication, the opportunities and challenges raised by online communication, and the structure of an effective coordinated online marketing communication system. The author attempts to investigate the manners of implementing IMC in an online environment. Based on an analysis of the specific characteristics of the online environment and audiences, and on information collected through face-to-face interviews with managers of United Kingdom consumer retail firms, the meanings of the integrated marketing communication in the online environment, as well as the challenges and the opportunities created by the internet for the implementation of an online IMC process, are identified and discussed. The article was informative in that given todays technol ogical advances, using them is not always the first choice in form of communication of todays managers. Halepete, J., and Park, J. (2006). Competitive e-tailing strategies for fair trade organizations: Benchmarking against successful commercial organizations. Journal of Fashion Marketing and Management 10(4), 491-507. Retrieved from Business Source Complete database. The purpose of this article is to provide competitive internet retailing strategies for fair trade organizations using a benchmarking approach. It provides valuable managerial implications for fair trade organizations focusing on web site operations. Information availability and strategic web site management can attract customers to make purchases on fair trade web sites and, in turn, enable organizations to sustain and grow in the competitive marketplace. This study was designed to provide competitive e-tailing strategies using a benchmarking approach. The benchmarking will guide firms to compare and measure their performance with outstanding performers, achieve the best business outcomes, and in turn, advantage producers and artisans in developing countries (Halepete Park, 2006). The authors integrated classifications of information load on the web site that can influence customer shopping experiences and purchase decisions: company information, product information, distribution c hannels, customer service, and web site quality. This article was helpful in discussing benchmarking as a technique through which businesses constantly compare and measure their performances with outstanding performers and provides competitive advantages to businesses. Harridge-March, S. (2004). Electronic marketing, the new kid on the block. Marketing Intelligence Planning 22(3), 297-309. Retrieved from Business Source Complete database. This article considers electronic marketing, using the familiar framework of the seven Ps of marketing product, price, promotion, place, process, physical evidence, and people in an attempt to evaluate electronic marketing and its potential contribution to marketing in general. The author concludes that while not every marketer embraces the use of the Internet, this newcomer has become an accepted part of marketing activity. The article concludes that while electronic marketing does not yet have the potential to replace traditional marketing efforts, it should be seen as a valuable and complementary tool, and managers should embrace new technology in order to create greater value for customers. Issues such as branding, public relations, direct marketing, advertising, personal selling and information seeking are considered in an attempt to evaluate electronic marketing and its potential contribution to the marketing practice. The author states that in the United Kingdom by 2001, ove r a third of adults in Great Britain who accessed the Internet also purchased goods or services through it, meaning, of course, that two-thirds do not shop online, and some writers cite uncertainty and/or risk as preventing consumers from doing so. Some companies have been criticized for apparently thinking that all Internet shoppers are the same, instead of realizing that there are many reasons why a customer may visit a site. This results, particularly, in a lack of commitment for the purchase of high-involvement goods in this way (Harridge-March, 2004). This article was helpful in recognizing that for every potential customer trusting the provider sufficiently to enter into a transaction is paramount, and communicating trustworthiness remains a challenge Hearn, G., Foth, M., and Gray, H. (2009). Applications and implementations of new media in corporate communications: An action research approach. Corporate Communications: An International Journal 14(1), 49-61. Retrieved from Business Source Complete database. This article is about advances in new media and the web technology that is making it easier for organizations and their employees, suppliers, customers and stakeholders to participate in the creation and management of content. New media and Web services can be employed to work in conjunction with conventional communication tools such as phone, fax and corporate intranets. This approach enables organizations to maintain and strengthen existing stakeholder relationships, but also reach out and build relationships with new stakeholders who were previously inaccessible or invisible. The authors review and explore the uses of new media in organizations. We find that this dynamic area has only been the subject of a few rigorous studies so far that map out current uses of new media. Since new media are deployed in such a dynamic fashion, we argue that organizations are best to adopt an experimental customer-centered approach at this stage of the evolution of the technology both in terms of use and implementation. It also fosters the participation and engagement of external stakeholders (Hearn Gray, 2009). This article was useful in understanding how a corporate communication strategy can leverage current trends. Jensen, M. B., (2008). Online marketing communication potential: Priorities in Danish firms and advertising agencies. European Journal of Marketing 42(3/4), 502-525. Retrieved from Business Source Complete database. This article discusses where resources should be directed to utilize online marketing communication (OMC) further, including the identification of the diversity of OMC adoption, prioritization and future potential. The internet has had a tremendous impact on many processes in companies. Marketing is probably one of the areas most affected due to the possibilities offered in online communications. Thus, OMC has grown to be an important part of a companys promotional mix. Whereas OMC in its early days was limited to mainly the implementation of corporate websites, greater possibilities exist today. OMC today consists of multiple activities (Jensen, 2008). This article was helpful in giving details on the diversification of the implementation of online marketing communication, the future potential, and where resources should be directed to utilize OMC further. Kane, G.C., Fichman, R. G., Gallaugher, J., Glaser, J. (2009, November). Community relations. Harvard Business Review 87(11), 45-50. Retrieved from Business Source Complete database. This article describes the changes wrought by social media platforms and shows how organizations can make the most of new media frontiers. With social media, society has moved beyond the era of stand-alone, static web pages. Todays communities actively post and vet information. Users increasingly treat these venues as their first stop in gathering data and forming an opinion. A recent Pew study found that nearly 40% of Americans say they have doubted a medical professionals opinion or diagnosis because it conflicted with information theyd found online. If users put that much faith in what they learn on the internet, what will they be willing to believe if members of a social media forum start trashing your organization? And are you prepared to handle it when it happens? (Kane, Gallaugher, Glaser, 2009). This article was helpful in informing that a companys social media team must develop policies and strategies for managing online communities, both to abate negative consequences and to foster positive relations. Karagozoglu, N. and Lindell, M. (2004). Electronic commerce strategy, operations, and performance in small and medium-sized enterprises. Journal of Small Business and Enterprise Development 11(3), 290-301. Retrieved from Business Source Complete database. This article explores the electronic commerce involvement of small and medium-sized enterprises (SMEs) in terms of the strategic, operational, and performance aspects. SMEs tend to pursue e-commerce strategies associated with customer base expansion and customer service consistent with their bricks-and-mortar competitive strategies and build e-commerce operations consistent with their e-commerce strategies. These e-commerce strategies also contribute to the SMEs sales growth and profitability. Adoption of e-commerce has evolved from rudimentary simple Web site construction applications to more sophisticated customer service and personalization models (Reynolds, 2000). Competitive advantage and profit considerations in the adoption of e-commerce are crucial for small and medium-sized enterprises (SMEs) in that they have limited financial slack to experiment with new approaches and limited cushion for failure. A plethora of failure by the pure dot-com companies with unproven business m odels have constituted a caveat for the bricks-and-mortar companies to exercise due diligence in venturing into e-commerce. This article was helpful in explaining the effects of e-commerce on brick-and-mortar businesses. Making Your E-voice Heard. (2008). Wearables Business, 12(3), 28. Retrieved from Business Source Complete database. This article discusses that companies in nearly every market, from book publishing to bridal wear, are jumping on the YouTube and blogging bandwagons and taking advantage of the Internets ability to spread information quickly through channels such as e-mail and social networking. Whether a highly produced, TV-quality Webcast or something shot with a handheld camera, video can make a big splash online. Some businesses are putting such content on their Web sites and making it available on YouTube or social networking sites like MySpace, with remarkable success (Making Your, 2008). This article was helpful in explaining how viral-marketing can be used to spread information in short time with little effort. Martinsons, M.G. (2006). Strategic management lessons from e-commerce. Handbook of Business Strategy 7(1), 337-340. Retrieved from Business Source Complete database. This article explains the importance of a sound business idea, good market knowledge, long-term planning, external relationships, and balanced business development. The emergence of a new technology typically brings both opportunities and risks. With the emergence of the internet, both the opportunities and the risks have been enormous for entrepreneurs, business managers, investors, consultants, and others. Hundreds of thousands of new enterprises have been started all over the world with the hope of capitalizing on the opportunities that has emerged from the commercialization of the internet (Martinsons, 2006). This article was useful in summarizing the first internet-driven ventures, and highlighting important lessons for strategic management. Palmer, A. and Koenig-Lewis, N. (2009). An experiential, social network-based approach to direct marketing. Direct Marketing: An International Journal 3(3), 162-176. Retrieved from Business Source Complete database. This article discusses the direct marketing challenges and opportunities associated with the emergence of social network media. Companies need to address target audiences both directly and also indirectly through social media. The purpose of this article was to provide a review of the changing media landscape of direct marketing, and proposes a model of direct and indirect targeting of buyers. While many in the marketing community are scratching their heads wondering how the recent generation of web-based social media will generate profits, this paper takes the perspective of direct marketing by asking why and how a message sent by a company may be more effective if it is targeted at individuals through social network media. In particular, the notion is explored that users experience of using social media will predispose them to look more favorably upon a company sponsored message when it is embedded in social media, rather than targeted directly at the individual. The challenge for direct marketing is how to achieve a position at the center that combines the seller, the buyer and the community (Palmer Koenig-Lewis, 2009). This article was useful in explaining how the experience of someone using a social network site can be mutually beneficial to both the buyer and seller. Rowley, J. (2004). Just another channel? Marketing communications in e-business. Marketing Intelligence Planning 22(1), 24-41. Retrieved from Business Source Complete database. This article discusses the role the Internet plays as both a marketing and communications channel. Some practitioners and academics have dismissed the Internet and the current level of business interest in the Internet as hype, arguing that the Internet does not offer any new business models, or new opportunities for creating customer value. This position denies the central significance of relationships in business activity. Relationships are important at both individual and organizational level. Relationships within the value chain both within organizations and between organizations are crucial to the creation of competitive advantage and the generation of unique propositions regarding customer value (Rowley, 2004). This article was helpful in exploring the establishment and maintenance of relationships between consumers and companies as being the heart of customer attraction and retention. Rowley, J. (2004). Online branding. Online Information Review28(2), 131-138. Retrieved from Business Source Complete database. The role of brands and branding in the new economy that is characterized by digitization and globalization are attracting considerable attention. Taking the organizational perspective the challenges for branding in online environments relate to: the message capacity of Web pages, the need to integrate branding and marketing communications across different channels, the trend towards organizational value propositions, brands as search keys, and the opportunity to link and develop brand positions, globalization, and the increased engagement of the public sector with branding. Online branding is discussed in nearly every book on e-marketing or e-business. In an electronic shopping environment where physical interaction is reduced and product qualities and benefits must be distilled and captured in a way that can be communicated over the wires, online branding may be increasingly important. Others argue that with the wealth of information on the Web at their fingertips, coupled with inte lligent agents and search engines to help them locate the information, products and services that they need users will no longer need to rely on the shorthand of brand. Instead they will gather detailed information on products and services and make their own judgments on the suitability of a product making brands superfluous (Rowley, 2004). This article was helpful in explaining some of the unique aspects of online branding. Srivastava, M., Sharma, M. (2008). The Role of Emotional Appeals in Internet Advertising: A Study of the Contributing Factors Involved. ICFAI Journal of Management Research, 7(9), 27-36. Retrieved from Business Source Complete database. This article discusses online media and how its increasing usage rate has changed the marketers world. Internet advertising has captured the imagination of marketers, who see in it an enormous potential to raise the profile of their brands. Companies are moving online across the spectrum of marketing activities, from building awareness to after-sales service. In the light of the widespread use of the Internet, the marketers and advertisers target their consumers by developing an emotional connection. Today, most of the Internet advertisements are created on the basis of emotional integration appeals. The evolution of online media and its increasing usage rate have changed the marketers world. The spread of wired Internet networks has opened new vistas for advertisers to earn more revenue by exploring its vast and growing reach. Adoption of Internet advertising has become a key component of marketing strategy. Internet advertising provides a popular avenue to interact and communicate with the customers (Srivastava Sharma, 2008). This article was helpful in providing insight into the factors responsible for developing emotional appeal, and ways in which Internet advertising can contribute to the formation of emotional bonding between consumer and company. Tench, R., Bowd, R., and Jones, B. (2007). Perceptions and perspectives: corporate social responsibility and the media. Journal of Communication Management 11(4). 348-370. Retrieved from Business Source Complete database. This article discusses the importance of developing understanding of Corporate Social Responsibility (CSR) and the Media. Reports on differing media interpretations, perceptions and perspectives of CSR and how they are prone to shift and change in part depending on the perceived definition and issues are discussed. Public Relations practitioners and policy makers should find how the media interprets and understands CSR of interest. Existing concepts and frameworks have the potential to be further developed and informed by these practice-based findings. Real-world application has the potential to shape, guide and inform theoretical constructs. Increasing media interest in CSR and the primary data while forming frameworks also furthers understanding of the concept from academic, business practitioner and stakeholders perspectives (Tench, Bowd, Jones, 2007). Further details on other strategies are offered. Vonder Haar, S. (2008). Its all about integration. Streaming Media, 5(1), 31-38. Retrieved from Business Source Complete database. This article discusses the growing intersection of web-conferencing and videoconferencing technologies illustrating the increasingly important role that online multimedia is playing in the development of integrated communications strategies for businesses. Among companies that have deployed online audio and video technology, the two most frequently deployed applications integrating multimedia are executive presentations and employee training. Historically online multimedia has uniquely addressed the communications challenges that large companies face in distributing information to far-flung networks of employees. Web audio and video provide a forum for large company leaders to communicate directly with a global workforce on a cost-effective basis. As a result, todays enterprise multimedia sector is largely tuned to address the internal communications needs of these large corporate customers who have illustrated the most willingness to invest in online audio and video capabilities (Vo nder Haar, 2008). This article was helpful in explaining that not only is the process of communication considered essential but, in this case, the content of the communications is vital as well. Vrasidas, C. and Zembylas, M. (2004). Online professional development: Lessons from the field. Education Training 46(6/7), 326-334. Retrieved from Business Source Complete database. This article discusses the lessons learned from applying a framework for the professional development of teachers, drawing on three interrelated theoretical areas: constructivism situated and distributed cognition, and communities of practice. Online environments are rapidly expanding as a venue for professional development in education, business, and industry. One of the more pressing questions faced by the teaching profession today is whether this idealized vision of professional development can be realized online. The demands of work and family life for teachers, many of whom are women, underline the need for professional development activities that can be delivered anytime, anywhere. Distance education has been predominantly based on approaches which emphasized a linear and objectivist approach to learning and teaching. Given that technology increases the opportunities for interaction among tutors, learners, content and technological tools, it is important to design relevant lear ning environments for rich interaction in the context of e-learning (Vrasidas Zembylas, 2004). This article was helpful in analyzing the need in preparing instructors to teach online classes and what that involves. Wilenius, M. and Malmelin, N. (2009). Towards sustainably managed media organizations: reflections on the future of responsible business in media industry. Business Strategy Series 10(3), 129-138. Retrieved from Emerald database. This article offers insight into the future of responsible business in the media industry. The focus of analysis is on the views and opinions of leading CEOs in media companies in about responsible business and the social and organ